Search engine optimization (SEO) is a digital marketing technique used to increase the visibility of a company’s website to garner more Internet traffic, and in turn, gain more potential customers. The goal of SEO is to rank your website higher up than that of your competitors on a search engine, such as Google, when performing organic searches. Now you may be wondering, what is an “organic search”? All this means is that the websites returned are natural results of the words you typed into the search bar, as opposed to paid search results or ads.

Studies have shown that out of the total number of clicks resulting from an organic search, page one of Google accounts for roughly 71% of those. That means less than 30% of people who search for specific keywords, actually go to the second page to select a website. That is why our San Antonio based company’s main goal when it comes to SEO is aimed at getting you to the front page and bringing your website a greater percentage of those clicks.

There are various tactics to increase your website’s rank on search engines. Most notably, a website will be designed after one of our team members performs keyword research for your specific product or service being provided. By analyzing what keywords will allow your site to rank higher, and what phrases potential customers typically search for, an SEO company should incorporate these strong keywords into your site.

Our San Antonio SEO company also focuses on the quality of content and proper usage of links within your website. You don’t want to focus all of your attention on including specific keywords, and sacrifice the flow and eloquence of the writing of your content. Because the algorithm that ranks a website’s position is ever evolving, an SEO team should consistently monitor that the content provided will give a customer the most out of their visit to your site. That includes making relevant content and ensuring the links to and from your website are functional and of the highest quality. A website could have a hundred backlinks, but if they are not going to other credible websites, they do not have as much of a benefit to your website as they could. Quantity is not always greater than quality, so this is one area that we consistently monitor to make the biggest impact to your website.

When a business utilizes SEO methods for their website, it may be easier to identify a benefit as creating more traffic and exposure, which can in turn lead to more sales for your business. On the other hand, another benefit from using SEO that may not be so obvious is the aim at increasing your credibility as a quality business. There is a common ideology amongst online consumers that the most trustworthy of businesses are those found ONLY on page one of Google. Why would you not want to raise your chances of appearing on page one and increase your reputation in customers’ eyes?

SEO is not a one-shop fix to boost your business. There are many moving pieces that should be maintained in order to give your website the spotlight it deserves. You can have a visually appealing, beautifully design website, but if the meat and potatoes of the website, the content, is not great quality, you are doing your business a disservice. That is why you can count on our San Antonio based company to provide the highest quality of SEO services. Ultimately, search engine optimization done right will steer customers to your website, allow your brand to reach a wider audience, and deliver more sales to increase your bottom line.